Originally posted by falconeye I assume you didn't read the paper.
The blog article is meant to drag people into reading it, not making preliminary comments. The blog article covers 10% of what the paper does.
If you however, did read the paper, please specify your concern. I can't see anything I didn't already discuss. Esp. wrt Q, please read the paragraphs about cost performance curves for given equivalence classes.
Having read the paper, I find that it is exceedingly well put together and raises some really interesting points. I find that it really illuminates a lot of facets of the situation very well, and brings in valuable new information to the argument. However, I'm not sure that I draw the same conclusions you do.
If I were to paraphrase what I feel like the outcome of the paper is, it would be:
We don't typically compare equivalent cameras. Here's what will happen if we do (we see big differences in ISO and aperture, among other things). Because of economic and design constraints, we still won't be able to compare equivalent systems most of the time.
While looking at the physics of the situation helps us to speak more intelligently about these topics, in this case I prefer a more pragmatic approach focused on economics and especially end use. The reality is that I buy a camera because I want to shoot a certain type of picture in a certain type of environment, and I don't usually care how that happens, but I usually want to do it as cheaply as possible. My opinion of the situation is that people aren't as concerned with getting a specific amount of DoF as they are with getting bokeh when they want it, which would make strict equivalence less relevant.
On the original point, that FF lenses are larger/more expensive/etc: This is more an observation on my part of existing lenses than a reality of the universe. Sure, you can analyze why that shouldn't be the case, and why it perhaps won't be in the future, but what of the actual situation right now? If you want a lot of reach, it seems to me that my contention holds pretty convincingly (given what the buyer is trying to ultimately get), but I'll admit that at the wide end it doesn't hold up as well.
At any rate, those are my thoughts - like I said, I certainly find your paper enlightening, but I go a different place with it than others might, because I think people make decisions in a way that isn't always mathematically justifiable. Just my opinion.