Originally posted by Ash Indeed, I do wonder about the Pentaxians he chose to give him the message that almost everyone don't really need full frame. I think the message should have come forward as "We know we don't 'need' FF - the K-5 II is a very good flagship APS-C, but we would really 'like' a FF to bring out the best from the best lenses that Pentax have to offer, such as the FA Limited lenses."
Do I need FF right now? NO (probably)
Does Pentax need FF now? MAYBE
Do I want (to also pay) for FF in future? YES
Does Pentax need FF in future in order to survive and keep up with anothers? Probably for sure YES
Can I get advantage of FF visible in my work now? YES (alas can not effort it)
Can I jump the ship if I want? YES
Can Pentax jump the ship if they want? NO (They can only close down or merge.)
Does FF has better IQ due to physics? YES
Does professionals need FF? Most of times YES
Is the photographic community driven and inspired by professionals? YES
Are the professionals big part of sales (directly or undirectly)? Probably YES
Please let me know where you think I am wrong.