Originally posted by Clavius Sorry if this question has already been asked / answered. Couldn't find it...
But does where does Ricoh get its sensors from for the GXR, GR, etc... ?
Ricoh uses Sony sensors for the GR 3 & 4, The GRD's and a lot of their point & shoots.
Why wouldn't Pentax, with the backing of Ricoh, be able to get a somewhat lower volume of FF sensors? Ricoh is a enormous company, compared to Pentax. And Sony wouldn't only be selling to just Pentax any more.
And I'll say again, Ricoh's pockets are deep enough to sell at almost break-even for a while, just to enter the market. Actually, that's a tactic with which they are familiar. They sell their MFP's at rediculous low prices, the profit is in the supplies and/or the flatrate service-contracts.
By the way, I think it's only a matter of time before we will see the first PRIC photo-printers. Maybe even digital photoframes?