Originally posted by Pål Jensen Again, where are the data for this? According to sales figures entry level DSLR are on the increase whereas P&S are on the decrease. Theres no sign that mirrorless is stealing from entry level DSLR. Canon have recorded record sales, 7 million, of DSLR's. Over 75% is entry level.
There is plenty of data that you can find to correlate with the increase in the MILC market. You can look online at MILC and SLR users or you can look at local trends. For example, I follow a local forum where most users are Canon and Nikon DSLR users.
I found that migration to MILC happens mostly among experienced DSLR users that can appreciate the portability advantage and the equivalence of IQ. New users that look to buy their first ILC are still looking at Canon or Nikon DSLRs because they have little knowledge of cameras beyond brand names and thus they are only aware of DSLRs.
Originally posted by Pål Jensen Not purely but one must not forget that mirrorless isn't primarily bought because they have no mirror but due to the form factor that some find appealing. Hence, it might be different user group from DSLR users that buys them.
But then you should not forget that many DSLR users only bought DSLRs because they had no alternative choice with a similarly large sensor (or they were not aware of it). Very few people would buy a DSLR because it is a DSLR. The only thing that DSLRs are still a bit better at is AF, and that advantage is disappearing fast. Once gone, the only advantage of a DSLR will be artificial - as in "the company could make a better MILC but they are committed to making DSLRs, so they won't" - that will not work as a long term strategy in a competitive market.
Originally posted by Pål Jensen Furthermore, the idea that any new camera, whether it is mirrorless or FF, is about replacement is misguided. It is to a large extent about fragmentation of an increasing market.
Were DSLRs a fragmentation of the market compared to rangefinders?
Was digital a fragmentation of the market compared to film?
Companies that based their strategy on that either disappeared (Kodak) or stopped belonging to the mainstream market and catered to a niche one (Leica).
A new technology (digital cameras) that solves a problem (TTL composition and AF) previously solvable only through an old technology (DSLR) is going to replace the old technology once it solves that problem better and more efficiently. MILCs and DSLRs are not complementary technologies. There is an old solution and a new one and while people may whine about aspects of the old that are not (or they think they are not) present in the new one, they will eventually get over it, one way or the other. It is only a question of time.
Originally posted by Pål Jensen These people are using cameras much more than in the film days. Due to the wide spread use of photography a certain percentage are going to make photography more of a hobby buying a serious camera in addition. Hence, the camera market is on an increase due to an increase in "serious" camera users.
Yes, but the point is that the category of "serious" cameras is no longer restricted to DSLRs artificially, by virtue of DSLRs being the only cameras sporting large sensors. Once you provide an alternative to DSLRs, there is no way that you can prevent that alternative from eating into the DSLR market - it will naturally do that. Why do you think Canon and Nikon are avoiding putting out compelling MILC products? If they could do that without affecting their DSLR market, they would do that. But they know very well that that is not the case.
You don't really need any data to figure this out. You just need to realize that MILCs can do all that DSLRs do and they can do it better, offering more features and less calibration issues. The result is that these technologies are not complementary, but you have an evolution from old to new with the old going away. Technological progress cannot be prevented. You can sell custom crafted bows as a business, but don't expect a big contract with the army of any country once they figure out where to order machine guns.