Originally posted by Louicio The 645D did take a very long time to hit the market and because it re-used components it isnt nearly as good as the likes of phase 1, it makes it place in the market by being substantially cheaper. With FF pentax need to be more careful since Canon and Nikon are already making affordable FF, if they come out half-assed without putting considerable thought and effort into the creation of the camera it will be a flop and potentially lose the company money.
Were not trying to make excuses, these things just take time, especially for quality.
again, considering K-Mount is natively FF, it would be
much easier to design and produce than the 645D was. the "re-used APS-C components" would handle FF much better as well.
the 645D wasn't a major flop and made the company some money the way it was implemented using standard components. the K-5 and K-5IIs still use most of the same components as the K-7, why arent those considered "half-assed"? The sensor they need is commercially available, the rest Pentax has already made plenty of real cameras out of.
if there's anything Pentax has had, it's time to consider FF. their very first digital SLR prototype was FF. in 2001.