Originally posted by Rondec I read the statements people write here and there are two themes, both of which I believe are wrong if Pentax is to thrive. The first theme is that Pentax needs to out muscle Nikon/Canon in the full frame market. This is clearly wrong. If Pentax just released their version of the D800, priced it within a couple of hundred dollars of the Nikon, there would be a number of current Pentax users who would buy it, but overall, it would have little draw. The second theme is that Pentax needs to emulate Olympus, cut ties to the past, and release a new mount with MILC technology. This, of course, would require blazing a new trail, as current Pentax users would not tend to be drawn to such a camera, particularly if it required a 200 dollar adapter in order to use legacy k mount lenses (and didn't auto focus screw driven lenses). However, it has been said multiple times in this thread that MILCs are the wave of the future and if Pentax doesn't get on that train they will fail.
The reality is that neither plan is very good and they are mutually incompatible. Pentax doesn't have the resources to create a new MILC mount and create the lenses needed for such a mount and at the same time work on a full frame camera and the requisite lenses such a camera would require. 4 to 5 new lenses a year has been their maximum in the past, over all of their different cameras.
What Pentax needs to do, is figure out a way to be Pentax. It is about creating a compelling camera/lens package that will draw people in to the brand. You don't do this by copying other companies, you do it by figuring out how you can be different and stand out. Give people a quality level they don't get from Canon/Nikon. Continue and improve on your history of unsurpassed ergonomics. And then be willing to advertise.
In a sense, the k mount isn't that important, but I would hate to see Pentax just copying others, when their history is so much more than that.
I definitely don't support neither the "out muscle Nikon/Canon", nor "needs to emulate Olympus" themes. I agree both of them would be very costly and risky as well.
I'm in the favor of a gradual, steady growth, step by step, solving issue by issue, launching product after product. It's a long way, and there are no shortcuts.
The K-mount is very important IMO, because they need to keep us,
and our money.
Originally posted by IchabodCrane Kunzite, I looked the data the best I could and found that the 2011 estimate for MILC market share is 22% among interchangeable lens cameras. So, let's call that 3.5 to 1. However and most important, that data is from before Nikon and Canon shipped any MILCs (OK, maybe Nikon had a month of sales under their belt, not sure). It's clear the 2012 data will be substantially different.
Separately, you made a comment about MILCs are only sold at fire sale prices. Your own info says it must be otherwise. There is no high price professional MILC being sold. So if 4:1 volume for DSLR equates to 5:1 revenue (supported by high revenue in the pro segment), the non-pro segment of DSLRs are being sold at the same prices as MILCs and that might be generous.
I was using the CIPA data for January-October 2012 (latest available); see the October document.
13,755,522 DSLRs were shipped, totaling 546,295,120,000 Yen.
3,043,312 MILCs were shipped, totaling 93,130,958,000 Yen.
So we're talking about 4.52 and 5.86 ratios, respectively. Please check my calculations, you can also use the production figures.
My info shows that a MILC averages 30,602 Yen while a DSLR, 39,715. You can also watch bcnranking top selling cameras; the better selling MILCs are cheaper.
Of course, you can see the recent MILC surge; but is it sustainable? We'll have to see, as more data will be available.