Those who believe in APS-C should not try to convert those who believe in FF, and vice versa. NONE of what we do (well, actually very little) is pragmatic or cost effective: these are either TOOLS if we make a living with them, or HOBBY OBJECTS if we don't. As a hobby object, all the money is out-go.
In the next 12 months, those who believe in FF and can afford it will get one or more; those who believe in APS-C will be tempted by the next generation of APS-C cameras; and those who can afford the 'upgrade' will buy one or more... Those of us who can't or won't afford either 'upgrade'? Surely we suck, our equipment is obsolete, and no amount of proof can change that
... NOT. But clearly we aren't of any use to Pentax in the short term