Originally posted by RonHendriks1966 So when Penatx could make a K-5 styled aps-h sensor camera and market it for 1299 euro then you just have a good camera to market. It is stil in some ways not the competition, but that makes a good sale possible. You can purchase a used Nikon D700 for less then 1000 euro at the time. So this needs to be a good futured camera without being the stellar camera, but with great IQ as a key item.
But that is most likely not happening. If Pentax can make money on a €1300 APS-H DSLR they can also do it on a FF with the same price. AFAIK there are no APS-H sensors available for Pentax so they need a sensor supplier willing to supply a custom design APS-H sensor for Pentax, and that will probably cost as much as a stock FF sensor (if not more in small quantities), and there is a big risk that a sensor manufacturer willing to do that is using inferior sensor technology than used on the available FF sensors on the market.
When Pentax can make a K5 level DSLR with APS-H or FF at €1300, then they can also do it on APS-C K5 level cameras for half the price of today.
The only reason for using APS-H has been to over come some limitations of using FF. Too slow FPS on FF in case of Canon, and Leica used APS-H before the could solve all technical problem in using FF on M-mount cameras. I don't think Pentax has any problems like that, that needs to be solved by using APS-H sensors.