Originally posted by LaurenOE It's not that Pentax doesn't want to give us a FF, it's because others want to keep Pentax down.
A bit overwrought, don't you think?
Pentax made errors and had to sell itself as a brand to stay alive as an engineering project.
FF is a problem because small market share = small volume sales. In turn leading to losses because the cost of an FF system will only sell a few thousand units/year for Pentax.
Pentax has made serous mistakes at marketing and management, both before and after Hoya. The Q is one I definitely see. The K-01 while interesting had no market future and took up resources. The lens line-up is a mess with no focus (sic). I mean there is a 31, 3 35,s, 2 40's, 1 43, 3 50's, and a 55mm. Lenses that look to be FF are still labelled DA while the macros still get the DFA label. Some lenses get the * treatment but underperform while the WR aspect is all over the map, but we can get colours galore, but never consistently between model changes. Video is under-served, tethering was there, now it's gone, but now we're in a wired world and it still doesn't show up. And the flash system is obsolete to the point of embarrassment.
It's a brand all over the map, from pricing on. At least the engineering is still sound. Even when the under-sized the Q's sensor they still got the body right for classic photographic use.
So FF will come when they clean house and the price drops to reasonable levels.