Originally posted by pabloHassan My main fear is that people want a Pro level camera, but want to pay an entry level price. I hope that anyone who is serious is willing to pay for what they get - if your not willing to pay a pro level price...
Due to yields an FF sensor is at least 2.45x more expensive than APS-C. Add in the costs for buffes and pipe circuitry and best case is 4-6x APS-C. Wastage for an FF sensor adds considerably more risk.
I've said it elsewhere but it bears repeating that the cost of the FF sensor + supporting circuitry is = to a K-500 kit alone.
Once you cross that threshold and put it in a body with pentaprism, odds are your customers are now higher-end anyway, so they will want (demand) all the pro features. Take some out, and suddenly 20% of your market dries up. Oops, prices have to go up again as a result.
FF looks to be well above $1,600 for quite awhile (5+ years now given current product cycles).
Also putting pressure on is the used market for pro bodies. D700's go for about $1,000 to $1,600 depending on shutter count. It's extremely hard to compete with that.
I am pretty sure that Pentax is looking at ways into the FF market, but it's not going to be cheap for loyalists. And there's not much one can do to innovate the DSLR format. Once you're into a mirror and a pentaprism with K-mount, that's 90% of the design. The DSLR is a very mature, sunk cost, formulaic market already.