Originally posted by rawr I just saw an old ad for the film MX. It said Pentax produced 18 new M series lenses for use on the MX. Pic below related.
Circa 2013, how people's expectations of Pentax have changed. Now we only expect three lenses that are merely warmed-over versions of existing glass.
Remember - back then the owner of the brand was Asahi Optical Co. - and lenses were their main business. Now all camera companies are basically electronics companies, so selling the camera is the main business.
Also, in the MX era there were few zooms available, as lens companies preferred to sell you a bunch of single-focal-length lenses (we never called them "primes" - just "lenses" - while zooms were...zooms). Now you only need an 18-55 and 55-300, and save the extra money for a new body when yours goes obsolete in a year or two. When film cameras lasted decades there was more incentive to sell lenses.