Originally posted by Cynog Ap Brychan Agreed, but for FF to be viable for Pentax, I imagine they would need to sell appropriate lenses as well.
Should Ricoh/Pentax supply
only those fast FF lenses, especially zooms? Or should they sell
both those fast lenses and cheaper and lighter f/4 FF lenses? (Or something else?)
If they sell only those fast lenses, I doubt if they will sell many of them. I don't think the sort of people who will buy an FF camera from Pentax will typically (there will be exceptions) buy a whole set of such lenses, and their return on investment will be slow. If they sell both sets of lenses, I would expect them to sell far more of the cheaper, lighter, ones. I assume that is what is happening with their current variety of lenses.
I don't believe that Pentax could expect to help gain a return on their investment in an FF camera by selling lots of expensive fast zooms. I think the most they will be able to do to start with is supply a sufficient set of FF lenses for enable them to claim that the FF camera is part of a viable system, and hope to sell those cheaper lenses in large numbers.
Later they may add to the FF range of lenses. But they know they are not only competing with Sigma for such lenses, but also with older FF Pentax lenses! How many people say in forums "I want an FF camera so that I can exploit my old glass"?
I would like to know how these return on investment decisions are made in Ricoh. Can the advocates of a new product X say "it will help sell product Y" and get away with it? Or does product X mostly have to stand by itself? I find it hard to believe they can say "make an FF camera, then to get a return
also invest in fast zooms and sell them in sufficient quantities to supplement the return on the FF camera".