Originally posted by Aristophanes Why not?
Make a slightly better product at a slightly lower price. How about some unique lenses (FA Limiteds and their quirky, unique FL's).
Lots of options.
Different colours?
But, will a slightly better product at a slightly lower price be
profitable and affordable for RICOH/PENTAX?
Solid information is impossible to find (annual reports do their best NOT to reveal market shares, profits and trends), but if one scrutinizes the Net for whatever information there can be found and whatever the value of that information is, indicators are that the growth is to be found in the segment of more compact, mirrorless system cameras.
I realize that I am on thin ice, but it further seems that "entry level" FF cameras aren't a great cash cow for neither Canon nor Nikon??? Others in this thread have hinted that this market segment may be saturated and I have a feeling that they may be right......
........I would love to see some of RICOHs internal market intelligence reports.