Originally posted by jon404 at some point, you HAVE to get out there and SELL! Marketing! Ad campaigns! Demo cameras in the stores!
True! Pentax/Ricoh needs to be aggressive in their marketing strategies if they want to sell and to be truly noticed...
There was this one time when I was wearing my photographer's vest with a huge Pentax logo on my back while photographing an event, then there a lot of people came and asked me if "Pentax" is the name of my studio. Shockingly! Many doesn't even know that there's a camera company that's called Pentax...
Anyway, about having a Pentax full frame, there are actually A LOT of people who would want and need one... Take Sony cameras and their users for example. A lot of them were very happy with their APS-C's, but when Sony released a full frame, there are actually MANY of them who invested on FF and many switched to Sony for it, and in addition, when the A7 just came out, a lot of NEX users were drooling on it, and we know that NEX is a fine APS-C camera too...
If Pentax/Ricoh brings out a FF system, you will be surprised that a LOT will invest on it either professionals or enthusiasts and WILL attract a lot of photographers from CaNikon...