Originally posted by Stone G. I surely don't know, but I cannot help speculate that such a rather unmotivated press relase - with no other substantial news to accompany it - could be a defensive reaction to all the hype there has been around the new Pentax K-3 and Sony A7 releases?
I looked at the thing again and I am probably a bit over-interpreting things.
The press release just announces a number of sales campaigns Nikon Germany is going to launch Nov. 1 (valid until Jan 31).
So, it is nothing but this years's Xmas campaign.
The message is that they bet on full frame for this year end.
The sales campaigns are:
- cash back (up to 200€) on seven full frame lenses.
- Try & Buy: you can lease a D610 or D800 for free!
- Nikon school FX workshop for free after purchase of a new full frame.