Some user population was advocating, very persistently, for an FF camera that will enable them to use old film lenses, including M42 mount lenses. It appeared that even a very simple camera should be fine for them, so they then proposed a retro-70's look of the MX film camera for it, and similar.
A very much simple Leica analogy of a digital FF DSLR. That is why old users were frustrated, as in their opinion
• that camera should be simple to make
• it should be much cheaper than a state of the art FF camera others were making
• it won't directly compete with anything FF from other manufacturers, thus in their opinion it won't endanger Pentax
As far as I can see, that is how users have observed the situation. To them it was a low risk, relatively easy project to do, and they never understood why Pentax never answered, never committed.
But we don't know the story from the manufacturer's perspective. Whether Pentax had no guts to do it even when they (theoretically) could, or it was a purely financial reason, we'll perhaps never know exactly. However, from what I have observed from the official interviews and tech development, it seems that even Pentax employees were polarised about the subject, and it was surely a hot topic in their lives, even without the added pressure from the angry birds outside.
FF project surely needed more than we can imagine from this side of the fence. But if considering how the digital imaging industry works, that it first develops technologies and breakthrough progress at smaller sensor sizes and then scales them up, I understand why they have focused on crop sensor size and maximised its potential, as it enabled them to develop certain image quality before the tech goes up to FF size (if ever), and still sell enough of cameras at more and more competitive prices to help sustain their existence.
With a sole focus on APS-C, Pentax would sell at least enough of cameras to help sustain their existence. With a sole focus on FF, Pentax would sell less and less cameras.
Sensor tech, from the economical standpoint, was not there at all, only recently it appears to be perhaps at a glimpse of it. But for someone to make a heathy new FF system (!), no, it is not even remotely there. To achieve required demand for different size sensors that will enable scaling up in the first place, even Sony started licensing their sensor technologies, to gain enough capital for further development and required economy of production, which eventuates in FF sensor tech. The economy is tough. In other words, to make even lenses-less A7 cameras, or merely a hint of a possible system that may come one day, Sony (the manufacturer who gets sensors at best possible deals and at a cost price) first needed to sign up deals with Toshiba, Aptina and many others to secure enough moolah.
The economy of scale is so severe and margins so ever decreasing in digital photography industry — which every fool entered in early 2000s, even General Electrics — that by now, the FF route would have certainly killed Pentax.
Pentax needed not only the economy of scale, but also a serious restructure of manufacturing processes to be able to make cameras at a certain cost, and at the same time seek for alternative avenues of work. That is a very Japanese approach to understanding things and live life, which likes of Thom Hogan — who asks himself "why all these small camera manufacturers don't simply shut down if they can't make big profits, like we Americans would do" — cannot comprehend.
Last edited by Uluru; 01-17-2014 at 06:42 PM.
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