Originally posted by jaeaetee
I think Pentax does just right, when it waits. They should have done FF a long time ago, now is the wrong moment to hurry. A new direction should be very, very carefully thought out.
I've spoken before about a lack of institutional inertia, and how that can slowly kill a company. This ^^ attitude can be simultaneously one of the symptoms and causes of that.
"We need to proceed carefully" is often cover for "
I do not want to make a decision, because it might be wrong, and then I'll be on the hook for it."
"We need to be careful and proceed slowly" is often almost impossible to overcome politically inside a company, because who can argue with that, right? You want to be careful, you don't want to rush into anything and cause the company to crash, correct?
This position is like a fortress inside some companies, almost impossible to lay siege to because it ensnares a cadre of C-level and right-below-C level execs who are afraid of making a mistake and are looking for the perfect excuse to not decide on strategy. "We have to be careful" gives them that excuse.
You don't get fired for "being careful" - but your company can die a slow death.
More companies fade away because of slow-footedness, lack of answer to disruption, over-caution and lack of innovation than as the result of a catastrophic product decision. The latter is often more visible, but the former happens much, much more often.
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