Originally posted by cali92rs The sigma 35mm f1.4 art sells for $899.
The canon 50mm f1.2 L sells for $1700.
I guarantee it won't sell for $1700. It will be much closer to the Sigma 35mm in price.
Well, Yamaki-san & Sigma made no bones that they were shooting for Zeiss Otus territory with that lens. So, Santa comes early this year. I guess we'll all see pretty soon. Gathering together the 900 clams for yours now? I sure hope Zeiss executives won't be jumping from the ledges.
[Addendum: The latest rumor I've seen -- 4/9/14, ultimate source uncited -- suggests that the retail price will be "one quarter" that of the Zeiss Otus. This game is almost as much fun as following the indulgences and perils of certain notable train wreck celebs. So, I wonder what might "give" on Sigma's side of the balance sheet as the inevitable comparisons are played out? Well, one might just speculatively infer from recent history: properly working auto-focus?]
[Addendum: petapixel.com is now -- 4/12/14 -- reporting that Sigma has pegged the price of the new 50mm Art at $950. Whew, really? The article, citing "shocked" observers, speculates about "sweating... Zeiss executives." Ha, ha... I can't really see the rational for Sigma here, if it lives up to most of the Otus-y hype; unless the competitive target is the new Zeiss 55mm for Sony FE (FF alpha). Well, if this is really it, you win the guessing game, cali92rs! I guess we need to see the concordance take, if one develops, on production model quality before we can put this in proper context.]