Originally posted by clackers Rawr, most people shoot JPG on their phones with tiny lenses and tiny sensors needing huge corrections and couldn't tell you what a digital negative is.
But others - many on this forum, I suspect - know what they want out of a final image and want to control everything in post. They want to minimize second guessing by the camera.
Is it Fuji (amongst others) doing noise reduction to RAW? Why is its chip firmware better than dedicated software and the eyes of the camera owner who shakes his head and says, "Too heavy handed, in too many areas."?
I think all brands are applying noise reduction to raw, amongst them Pentax (and quite heavy IIRC). I don't like that. I do think that usually, Lightroom does a better job at that. Perhaps not, who knows. It depends on the kind of noise reduction that is done. My smartphone is able to save untouched DNG raw files, and they actually look pretty good. There's a ton of noise, but Lightroom can deal with that, and what's left is some very sharp photos, at 1:1 with 13 MP I'd say easily better than the 18-55 kit lens on my Pentax, and maybe even sharper than the 50 1.8... or at least similarly sharp. It's quite astonishing.
Anyway, what I was suggesting was that the correction doesn't happen in camera (unless you save JPEGs), but on the computer, in your editing software, and you have control over that (hopefully). So it's activated by default, but you can individually turn of certain corrections, like vignetting, CA, distortion etc. The design of the lens would then be able to leave away an element that does the barrel correction, because that can be done in post, and works very well there (admittedly this is more something for lenses meant for mirrorless cameras, so the viewfinder image can be corrected). One element less = smaller and lighter lens, cheaper to make.