Originally posted by kadajawi @mecrox: I'd argue that Pentax profits from Canon and Nikon ignoring APS-C. That gave Pentax the chance to do something different. A camera that is as serious as it can get with APS-C. It also differentiated with SR, WR (to an extend that Canikon don't offer) and that all is packed into a little bundle of joy... great to use, comfortable enough to carry around (Canikons APS-C flagships are really about the size of their FF offerings...). Pentax can attract the crowd who are fed up with Canikon's monsters, but for whom mFT is a bit small.
Sadly Pentax' marketing isn't really taking advantage of the benefits of shooting Pentax... I'm sure they could steal some of those moving from FF to mFT if they put some effort in it (of course that also means the video part should be nice too. Olympus offers sensor based video stabilization! Pentax could to... they did long before Olympus).
What I really don't get is why Pentax went through the effort of adding a headphone jack for proper audio monitoring to the K-3 (adding cost to every camera produced), and then made the firmware so extremely lacklustre, deactivating video features that were great on previous Pentax cameras.
Yes, you've made a good observation... and one I've made myself here before. What I suggested as a think piece (it didn't appear to prompt any, I must admit!) is this: Why not a new 4/3 ratio format that retains the vertical dimension of full frame? MANY APS-C designated lenses will already be effectively compatible with that, including Pentax's! Put some nice vignetting correction right in the camera as the cherry on top. And, of course, allow for flexible vertical cropping in-camera by individual lens or subject (pre-programmable by the user). I would argue that the 3:2 format was never the best aesthetic choice anyway, being basically an accident of historical commercial consideration. And it wastes pixels, too. Nikon tried to get 32 x 24mm off the ground way back in the S-rangefinder series.
Now this would really put Pentax in a unique place, taking control of a nice little niche market -- a comfortably growing one, hopefully -- accommodating BOTH full frame format devotees, and crop-sensor pragmatists. And what a flexible ideal for the lens adapter crowd! People on both ends of the D-O-F factor debates can win. File sizes would be more efficiently handled... There are just numerous "wins" here. And it comes with a very small practical downside, too, if the Pentax-unique sensor formatting does not prove incompatible with existing production techniques at Sony, or Toshiba, or wherever. Remember, you are not really launching the kind of new format that entails risk for early adopters; or creates, inherently, new incompatibilities.
Pentax is not going to be able to build and market the better mousetrap that leads masses to their door, and away from Canikon, regardless of having the better option in a conventional form. Don't we all know that? I suggest, cast a wider net and "go rogue"!