Originally posted by clackers Who AFAIK are haemorraging cash doing so, without inroads into Canikon.
Nothing you've said is controversial, DarCam. It's presumably what desperate marketers are telling angry boards writing out cheques one more time ...
But the results aren't there. I've seen this year in Melbourne lots of billboards and bus shelter advertisements advertising a perfectly fine Olympus m4/3, but haven't seen a single paying customer.
An interview with the Ricoh marketing manager said FF will come, but not at the expense of the Q, K and MF mounts.
Maybe a company in financial freefall would be forced to act rapidly and radically (read: discard the past), but as Uluru points out, Pentax's current owners are a conservative, long-term profit outfit - a photocopier producer.
Well, a plausible option would be a K-mount FF and a Ricoh-based MILC system in the longer term. The K-mount system could be altered later, if the demand is there, by replacing the OVF with a hybrid VF or an entirely EV one using on-sensor AF. The Ricoh-based MILC could start as APS-C but be designed from the ground up to be FF capable if/when the need arose. Fuij's big mistake, if one thinks it a mistake, is that they haven't done this with their system and are stuck with APS-C. For FF, Fuji would have to start all over again. So would Olympus and the m4/3 crowd. Sony has a case of multi-mount craziness, a hangover that might not wear off for quite some time. Depending on how the market evolves, the Ricoh system might need to be started fairly soon or much later in the day. For example, the market might evolve in such a way that the most tempting opportunity isn't any of the above but something else, like a Q system on steroids (a much smaller line of ILCs using a 1" sensor with very, very good video). The Q seems to have a very solid track record out East which we tend to overlook. The whole pot is swirling around and it must be quite hard to know what is best. To an extent all the smaller makers are at the mercy of Canonikon. If the big two make a major change, it would influence everything quite heavily.
Another challenge for the smaller brands may be how to set up your business in such a way that major moves by others will not have too much of an impact. For example, what would happen if over the next few years, Apple, Samsung and Nokia doubled the average size of the camera sensor in their phones/tablets and introduced clever and highly effective ways of allowing variable focusing? At that point, nearly anything below FF would start to look vulnerable and sales volumes might reduce. It's a pretty difficult chess game.