Originally posted by digital029art I titled the post "The Mirrorless Majority" because that's the way I see things going. The vast majority will be mirrorless, just like today we are in the age of "The Digital Majority" where the vast majority use digital vs. film.
That's called hype - promoting a technology before it's ready, and attempting to hurt the well established competitors because they (supposedly) will become obsolete "soon".
I'm almost immune to hype.
Originally posted by digital029art Personally I never give much credence to statements made by companies or politicians - it's all blowing in the wind~.
And what's the alternative, to make up FUD and believe in it?
Originally posted by digital029art In a way I see this as poetic, because the mirrorless cams are just boxes like cameras of old. But fancy, magic boxes that can do all kinds of amazing things!
Nope, all the magic is forever gone, replaced by consumerism and gadgetry. But marketing tells you this is not true, that you should love the mirrorless and hype it and how the DSLRs are obsolete because they're - the horror! - mechanical.
Originally posted by digital029art I would love to hear your thoughts as to what you think makes a Pentax, a Pentax in the digital age? I also think this is the same question that Ricoh asked themselves about the Pentax brand .. imho.
Definitely not making a cheaper, less complex product.
I'll go with philbaum's "a philosophy to provide a superb shooting tool via ergonomics, size, IQ effectiveness, and price efficiency". If you want more details, you can look at the current and past products - the best viewfinder in their class, solid construction, in-body stabilization, Limiteds...
It's not easy to put it into words, and perhaps that's why their marketing is not extremely effective. A generic product with nice specs on paper, works well, measures better (!) and there's a lot of cost cutting where reviewers and specs sheet won't look - that would be a "digital age" approach. But in this case, you'd have to use their products, and you'll instantly recognize: yes, it's a Pentax!