Originally posted by rawr You would think that Pentax would realise by now, after all these years, that FF rumours generate an enormous amount of buzz and chatter online
That would be true if the same people were in charge all the time, but with each management change new people and new priorities. And let's be honest, FF rumors raise a lot of attention in our little pond, but out in the big wide world, maybe not so much. A wildly vocal 1% is still just a wildly vocal 1%. What is the "I want FF poll" up to now, 160 will buy? Not exactly the kind of demand that would get me to dump mega-dollars into R&D, production, packaging, and marketing for a product line.
I suspect they are far more aware than we are of precisely how much interest and demand there is for a FF body, and that it was given the priority it deserved on the list of things to do. And just because there is demand does not mean the demand will be high enough to actually make the product profitable.
But I do think if they could have brought out a FF they would have. If I remember right the k-3 was pulled and reworked because Ricoh was not happy with it. I think that was an excellent decision because the k-3 they did release was about as good as it gets. So they might have been able to release a FF last year but something stopped them, and I don't buy the 'market demand' theory.
I think Ricoh likes to do things right and when a FF is released it will be right. In order to deliver that they would need:
- A processor capable of keeping up
- A sensor they were happy with
- A data bus that could handle the megapixels and FPS speed they wanted
- Four FF zoom lenses. 14-28, 24-70, 70-210, 150-450 all in HD and optimized for FF digital
- A set of primes in both regular and limited varieties also in HD and optimized for FF digital
- A good tethering solution
- A service network capable of supporting high end customers
The lenses do not all need to be available at launch, but they all need to be in the pipeline so then can follow on in good order. There is no reason, except the vocal 1%, to release a FF at any particular time. There are strong reasons to make sure when it does release that it is a solid contender with a complete eco-system to go with it. They have NO customer base in FF at this time, so no reason to release anything to keep them happy. They will get one chance at this so I think when the FF does come out it will not be a camera and a couple lenses, it will be a complete system. I think we are at least a year away yet, maybe two.