Originally posted by jatrax I do not think they will release a FF until they have the whole eco-system to go with it. 4 zooms: 14-28, 24-70, 70-200, 150-400 and a good set of primes. They only get one chance to make an impact and no reason at all to rush into this. Meanwhile the factory is chugging along turning out 645 kit.
An alternative notion is they have the production lines allocated now, they can start with a
HD DFA* 70~200/2.8 ED AL (IF) SDM (which is a new SDM) and a tele zoom, fairly quickly add a
HD DFA* 24~70/2.8 ED AL (IF) SDM and a wide zoom. They'll rotate lenses, bodies and products across all four platforms, staying in the news constantly, building a reputation, recognition, presence and momentum - and eventually adding capacity.
All it will take is determination, constant work and time.