Originally posted by kooks Perhaps is not that they "hate" it.. cuz many photographers talk good things about the brand quality.. but they just dont know about the camera features.. retailers need something like "quick workshops" about Pentax products.. RICOH have some good potential of growing the brand but they need to do it from the basics. A FF release to catch attention and reputation + if we good marketing along that release can push this.
A few weeks ago in my town we had the visit of a RICOH sales representative for Latin America, so looks like the company is putting some efford.. little steps that can make a difference.
Well I don't know whats going on around here ! CR Kennedy is the importer of Pentax and Sigma products, and perhaps they don't have anything to do with marketing the brand in Australia. Perhaps if Pentax had an office here in Australia, they might employ some sales teams that could go out to stores and help market the products.
At one store they had a huge Leica permanent display, obviously Leica payed a tonne of money to do that. The only problem is is that nobody is looking at Leica because its too expensive. Everybodies over at the Canon or Nikon displays.
I know what goes on at camera stores, most of my experience with sales people are that they are usually out of work professionals, who shoot either Canon or Nikon. Some are students in either photography or film making, and they usually use Canon or Nikon.
I was once at Photo Continental, and a customer was being shown all the different brands, and then he asked "Whats Pentax like", the sales person walked over to the Pentax cabinet, then walked back to the customer and said "They don't have a professional range of cameras". I thought, he didn't ask "does Pentax have a professional range of cameras", he asked "What Pentax like", and he was just after a consumer camera. For these canikonites Pentax does not compute. In their brains a camera manufacturer is supposed to have a 35mm DSLR range devoted to professionals. You don't have to buy a Chevy Aveo ..... because of the Chevy Corvette. You can buy a Honda Civic or Toyota Yaris, and Honda and Toyota do not have the equivalent of a Corvette.
I'm telling you, some stores just push Canon and Nikon, they'll even leave Fujifilm and Sony to one side. Its turning into a duopoly here.