This is an illustration of where the LCD overlay sits in the viewfinder of a camera like the Canon 5D III:
This is all the information displayed in the new 'Intelligent Viewfinder II' transmissive LCD in the new Canon 7D II:
No doubt LCD 'transmissiveness' has improved, but displaying all that info in front of the light path into the eye-piece must have some impact on optical viewfinder brightness, even when everything is turned off in the display. As I mentioned, even the simple grid and AF point display on some modern FF cameras seems to visibly dim the viewfinder.
Perhaps the only way to avoid light loss would be some sort of active data projection system (similar to what is used in the Heads Up Display (HUD) of some military aircraft), where the data is projected into the viewfinder from a point outside of the light path. Maybe the boffins at Ricoh are working on something exactly like that.
Last edited by rawr; 02-15-2015 at 07:59 PM.