Originally posted by Docrwm Seriously? $3000 FF cameras have NO markup? They often sell APS-C cameras for <50% of MSRP, are they loosing money on each one? No, $2000 doesn't strike me as impossible if they are willing to loss lead to gain market share and view their lenses as their main vehicle for profit.
What I suppose we don't know is the price Ricoh charges at the factory loading dock. $3,000 isn't the loading dock price. It includes the markup at the <
division.Ricoh-Imaging> warehouse door (to pay for people and services) and the markup at <
retailer.com> warehouse door to pay for people and services.
If MSRP is $2,000 it isn't necessarily any loss of revenue to Ricoh - other than the fact that
no one would actually offer the camera for sale in their stores / on their websites.
why don't they sell 645Z's for $4,000? I mean really, @ $8,000 there's no markup?