Originally posted by RonHendriks1966 I would never ever buy anything from a store that promises me to deliver a non excisting product. That's a vapor product to me (or a fake product).
Airlines do it all the time.
Vapor Product describes a product which is announced to stirr up the market, without any intention to really develop, produce, and deliver. Some decades ago, IBM was famous for that. In most cases the idea is to stop customers buying a new and innovative product of a competitor.
An example would be: Pentax offers a new DSLR with a couple of outstanding, never before seen features. Within a few days, Canon and Nikon would tell they are in the final development stage for an even better DSLR, for less money. And they would never deliver, just hoping this strategy would kill Pentax.
But there are many products, mainly extremely expensive ones needing a long time to develop, which are often "sold" before they even exist.
Examples would be limited luxury and sport cars, trains, airplanes.