Originally posted by VoiceOfReason This is why I say release the body with a low margin and release the glass to feed LBA with its higher margin.
They have announced two such lenses. How many people who only want to pay a low margin for the FF camera have pre-ordered those lenses? I suspect that the sort of people who have pre-ordered those lenses are the sort of people who can, and are willing to, pay the "full" price for the FF camera. (Such as me. And just for interest, I intend
to sell my DA* 300mm f/4, in spite of its quality and the fact that it is an FF lens, because it is about to be superseded by my other lenses. I've already sold my FF Sigma 500mm f/4.5 APO DG EX to help pay for the new lenses).
I suspect many of the people who want a low margin FF camera want to use it with their existing FF lenses, whether older Pentax lenses or 3rd party lenses. In fact, one of the recurring themes when the camera was announced was "now I can use all my old FA lenses as they are meant to be used". There is a thread in which people state they are ready for the FF camera because they already have sufficient lenses.
An advantage Ricoh have is that they can assume that people with existing FF K-mount lenses are less likely to defect. So the Pentax people can set a higher-margin on the FF camera initially to ensure that it signals to Ricoh that Pentax cameras are profitable, then later on either release a lower-spec camera, or drop the price on the higher-spec camera, to pick up the people with older lenses.
It is easier to start with a high price and drop it if necessary, than start with a low price and raise it if the camera proves unexpectedly successful.