Originally posted by monochrome For somewhat less money we can get somewhat less camera.
It's not that cut-and-dried.
First off, you're right, the street price has *very* recently been raised from $2100 to $2300 for the Sony A7R. You also get a grip for that price.
The price for the A7 is $1200.
We don't know the specs of the Pentax FF or the price of the FF, but in either case the Sony alternative is likely to be a substantial amount less money.
The Sony alternative might be, for some users, a 'somewhat less' camera. But here is when a different user might come in and say - the Sony is MORE camera in several ways, primarily revolving around the EVF that is very useful in many situations. The sony will almost certainly be lighter weight, have a smaller size, and far greater ability to use other systems lenses, some even with autofocus. In addition, for the A7R, you're getting a grip that's useful, whereas you'd likely pay another $250 when the Pentax comes out, for a grip that you may or may not want.
So, it's likely between several hundreds to a couple of thousand less money, and a substantially better and substantially worse camera.