Originally posted by RonHendriks1966 Basicly Pentax could have done that years ago. To make the camera cheaper, better to lose the parts that Cost money.
Yes and no. In terms of competitive situation, what happens is that in the business of imagers like Sony has big barrier to entry, due to the amount of semiconductor fab investments. In terms of cost, the full frame sensor is a big contributor and also a component where a large part of the profit is captured by the sensor manufacturer. So, in order to make a profit, camera manufacturers like Ricoh, Nikon, must provide valuable features that the photographer is willing to pay for. For instance, if you skim down the camera and lower the price, e.g a K01 with 24x36 sony sensor in it, it will grow the business of Sony semiconductors , but Ricoh will make no profit out of it. So, camera manufacturers have no other choice than build up more features on their cameras so that they can sell at a higher price and margin.
Now, I think normhead is right, if his point is that not all features valuable by the photographer necessarily involve additional components that cost money. Value may simply be the way the camera is layout , how straight forward it can be used etc.