Originally posted by mikeodial Why not do something radical for the FF and offer it in different mounts.
An easier 'radical' step would be to make a deal with Tamron and Sigma to subsidise the production of their lenses in K-mount, maybe for a year or two or longer.
Terms would be like: release your best lenses in K-mount pls, and for every K-mount lens shipped we'll pay you a 15% bonus, based on the lens production price. The 15% would offset the extra costs of producing for K-mount, and offset some of the commercial risk associated with manufacturing for a smaller audience than Nikon or Canon.
Eg tell Sigma: in 2016 ship 2000 150-600 C's in K-mount at a production price of $1000 each, and we'll send you a cheque for 2000*150=$300k at the end of the year.
It would be paying competitors, but Pentax has close business relationships with most lens makers already - esp Tamron and Tokina.