Originally posted by aleonx3 If you have a chance, go to Asia (for example, Hongkong or Japan) and try to buy a camera and return it within a week because you don't find it suitable any more. You don't need to agree with me and see what you experience.
We aren't necessarily in disagreement; as far as I know, English common law doesn't apply in Asia, and unlike in Canada, U.S., Great Britain, Australia and New Zealand, legal precedence and the small claims court system doesn't give consumers the same kind of protection. My point was that in North America, consumers have the right to return "unsuitable" products.
At the wholesale level, different circumstances apply and again, what is "normal" business practices varies by region. Apparently Ricoh Imaging Americas has offered U.S. retailers guaranteed inventory turns in order to get shelf space and exposure, so their return policy is very liberal where it needs to be. Generally speaking, consignment inventory is not a great business practice because it isn't really that effective at encouraging the retailer to make a serious effort to sell your products, not because of what it costs the manufacturer. Anything Ricoh can do to get Pentax cameras into the hands of users who are genuinely interested in comparing competitive cameras to make a purchase decision should be beneficial to improving market share, sales volume and profitability.
In the big picture, I'm arguing a minor point, but from a marketing perspective, what happened in the '70's or '80's that dropped Pentax to a minor market share, while Canon and Nikon became major players is irrelevant to what is available to consumers today. Pentax customers tend to be more knowledgeable and less likely to follow the herd in their purchasing behaviour, compared to Canon and Nikon customers and Ricoh Imaging doesn't need the same kind of sales volume as Canon and Nikon have in order to manufacture products typical Pentax customers want to buy. As a Pentax customer, this is a good thing, if sales volume similar to what Canon and Nikon currently have was necessary in order to be profitable, Ricoh would no longer be manufacturing Pentax products. They don't build them to be charitable.