Originally posted by Kunzite However, this is not what the Spotmatic did.
no it did not. but it spreaded the brand amongst people... And as you see, nowadays its all about beeing seen or "going viral" as a brand.
if you dont know it already, because you are really interested in technical things and the bang for the buck factor... and nobody in your family would have had a PENTAX.
Would you even realize that it is on the shelf next to some lower priced Nikon?
There should be ONE, just ONE really awesomely priced product on the shelf from PENTAX that doesnt give anything about what all the preceding PENTAX cameras offered or what consumers that bought a same priced product would say if the new DSLR could do 2times more for the same price or less.
Or just offer less features but something that no one else offers... For instance a 16MP Full Frame DSLR that can do nothing else than take photos with a nice burst rate of 6-8fps... in a magnesium alloy body that is weather sealed.
No UHS-II, no USB3.0, not even a second card slot, no wifi built-in, no-gps built-in, no headphone jack, not even a TOP-LCD, but a tilt-LCD, K-5 body design and amazingly cheap. give it a unique touch color the leather brown and the body black, apply a bit chrome on the mode dial.. or vice versa or i dunno... but you get the point.
Just raw Camera, amazingly cheap but durable. For 800 bucks with a cheap plastic DC WR 35mm F:3.2 lens.
Now the only thing you would have to do further is marketing.
MARKETING, MARKETING, MARKETING, MARKETING, MARKETING, MARKETING,
for only that very special product. And market only this and hype, hype, hype,...
Just like they did with the GOpro.
Find young people that have fun doing photography and let them represent the brand.
Why on gods earth would i want any pricey APS-C Nikon, if i could have such a package from PENTAX for a killer-price...
Voila, PENTAX would gain market share perceptibly. I would go so far and bet 500 bucks on that such a thing would be the real deal-breaker.
After you have such a package in your hands, you would immediately want to upgrade to a newer or ""better"" PENTAX after less than half a year i guess, because you would really fall in love with the PENTAX-brand&photography and you would want more. Be it more or faster lenses, be it some other PENTAX DSLR.
And talking about the real deal...Since the thread is named "24mp full frame K mount camera, possible?" i wanted to note everybody who is involved at Ricoh-Imaging, that speaking for my person only, i would be the guy who would wait for a
24MP FF that does good at video, shoots 9-10fps, has USB3.0, UHS-II or/and XQD or UFS,
plus all the features of the K-1 except :
fr.. wheels,
moonlander and
a crippled top-LCD
and yes i would pay 2600-3000Euro for it.
though that I am sure, such a product(real professional DSLR) would not mean much more market share for the PENTAX brand and RICOH-Imaging.