Well I don't think Pentax was ever good with naming its products.
Just think of the *IST series. It was supposed to be pronounced "
starist", but people used to call these cameras "
Ist", because de star was so not obvious, they kept missing on its presence. But even with the knowledge of the star's role in the name, what kind of name is that? "
Starist", really?
And then there was the K-7. Which in French, sounds almost exactly like "
cassette", as in audio tape. Actually, the acronym K7 is commonly used in France to describe VHS, Beta or MiniDV video cassettes and audio cassettes alike.
Things get even worse with the "Q", which sounds exactly like the word "
cul" in French, a word French-speaking people use do describe people's rear ends or behinds. Just put the word "
cul" in Google translation and see for yourself.
Yeah, I know. K is supposed to mean "King" and Q, "Queen". But maybe the guys at the marketing should do a bit of research before launching products with such names.
Pentax obviously never thought about how the name of that camera would sound in French, but then, it figures when you look at the numbers of their sales. About 88% of all Pentax cameras are sold within the borders of Japan, so with only 12% of units sold on the exterior market, no wonder why they don't care much about this exterior market...
Still, the K-??? naming system has an advantage over competition: it sounds different from the "D" naming stuff the big two are currently using. D800, D7100, D300s, EOS 6D, EOS 5D Mk III, EOS 70D, etc. "D" for digital...
Back in the days of the D100 and EOS 10D, the "D" was used to describe the camera was a digital one, because film cameras were still in use. But today, film SLRs are a thing of the past (even though some manufacturers still sell film SLRs), so the presence or absence of a "D" in the name of a camera doesn't matter anymore. So why keep using this "D" anyway? Looks like Pentax got the memo there, but Nikon didn't, nor did Canon (except for the Rebel line of products, which can be called EOS ???D in some places and Rebel T?i in other markets).
Sure, that "K" naming thing isn't gonna make Pentax sell more cameras, but if it can attract people just out of curiosity, it can't hurt.