Originally posted by sledger ...
pickup a Pentax (rolls off the tongue doesn't it
)...
Actually, it really does! And it has a bit of a double meaning. It's saying, "Just pick one up and feel it", while also reminding people to buy one while they're shopping. I do think that the feel of Pentax cameras is one of their best selling points. They just feel like serious cameras, not toys. I've had Nikon and Canon guys pick up my Pentax and their immediate reaction is, "Whoa...nice camera!" They weren't expecting something that substantial feeling. Now...if there were only Pentax cameras readily available out in the real world for people to actually pick up and hold.