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I think that it was a pretty slick underground marketing campaign by Ricoh. Did you notice that every friday there was a tidbit of news that would cause a flurry of speculation and discussion. When the specs came out finally, and we don't know quite yet all the details of how everything will work, it was the end of a very nicely laid out procession. The DA55-300 HD WR was a complete surprise other than it being a hole in the offering.
It is impossible to keep something like this under wraps, there are testers everywhere, and the vendors preparing for the christmas sales season need to know a bit about what is coming. So feed really interesting tidbits out to keep the conversation going in the right direction.
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