Originally posted by IchabodCrane What was once much more straightforward has become less so in the internet age. MAP used to mean a retailer could not advertise a price below what was agreed to by a supplier. A retailer was still free to sell at a lower unadvertised price which Sony tried to prevent a bunch of years ago. They were found guilty of restraint of trade.
As I mentioned, the whole MAP system has become more nebulous as it's still being debated as to what's an advertised price and what isn't on the internet. Is a price in an online secure shopping cart an "advertised price"? Lately, it's emerged that a price in a secure shopping cart does not constitute an advertised price. There will be more debate for sure.
The whole "add to cart to see price" thing has started becoming less and less common these days, but there's no question that these pricing policies are targeted directly at online stores. If you walk in to B&H their lens prices are lower than online, but still not as low as they used to be before the MAP policy was put into place.
Adam
PentaxForums.com Webmaster (
Site Usage Guide |
Site Help |
My Photography)
PentaxForums.com server and development costs are user-supported. You can help cover these costs by
donating or purchasing one of our
Pentax eBooks. Or, buy your photo gear from our affiliates,
Adorama,
B&H Photo,
KEH, or
Topaz Labs, and get
FREE Marketplace access - click here to see how! Trusted Pentax retailers: