It hat the smell of a paid endorsement.
You can play exactly the same game comparing the D7100 vs. the D600, and it's even easier since they share same Nikon picture controls. I refer you to Ken Rockwell's web site if you care to follow that up.
Then you ask yourself, staring at two more-or-less identical 24 MP images, "is the glass half full, or is it half empty?".
If you want to convince yourself that the APSC output is functionally every bit as good as the full frame data, knock yourself out. The default output of the Nikon and Pentax cameras are sufficiently different that if you want to be brand-loyal you are welcome to announce, "Hoho, isn't the Pentax color so much nicer!".
According to dpreview, it's the K-3 color that has issues, but personally I don't much care for the D600 standard default either so we'll call it a draw.
However, as a long-time APSC user who recently stepped up to the D600, I insist that at both the pixel level, and the format level, it's an entirely different world. First, at the hardware level, the viewfinder is just bigger and better, and the lens FOV/DOF characteristics are reshuffled. On my Nikon system, it means I now have a cheap, light, and excellent standard lens (the AFS50/1.8G), and plenty of options in the 20-50 mm range of wide-standard prime lenses, and 85-135mm range of short teles where before I was always stuck on APSC with a vaguely wrong FL. (I'm not a serious telephoto user so the crop factor/pixel density of APSC is of no benefit) Second, at a data level, the performance of the 24 MP FX sensor up to ISO6400 is near unbelievable, especially at the low ISO range: there is simply no noise up to ISO400. Not even at 100%, not even if you push a stop. It's perfectly clean. Now you may or may not have a use for this level of performance, but you'd have to be in blind denial to insist it isn't there. Modern 24 MP APSC can't touch it, though - sure, I'm happy to admit it - at the top-level the difference can often be very subtle.
I find myself wishing recently for a Pentax FF dSLR. While, unlike Nikon, Pentax *does* have a decent selection of high quality modern APSC lenses, the fact remains that the only "true" equivalent 50/1.8 FOV lens on ASPC crop is the 31/1.8. That's hardly within reach of most, and its size and weight vs. the Nikon 50mm is such that my D600/50 is lighter and essentially the same size as my K10D with the FA31. AND the 50/1.8 has wider DOF control, for a lens costing 1/5 of the FA31. Sad to say this, but if I really wanted to use my (mostly full frame, mostly manual focus) Pentax lenses on a modern camera, I would probably go with the Sony A7 before I went out and got the K-3.
In summary: the K-3 is a great camera, capable of taking great photos, and in certain respects (build quality, continuous shooting) out-performs my D600. But make no mistake: the gravitational pull of "entry level" full-frame is strong. Once you go there, it's almost impossible to go back. It just feels right.
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