Originally posted by DaveXT DCW don't seem to know whether a FLU card is included or not, if not they won't get my business.
The custom Pentax FLUcard is required for camera control functionality, though any eye-fi wireless card, presumably including the generic FLUcard, can be used for image download. So states Ricoh's published specifications on the K-3 and numerous posts on PF. Adam reported that the Ricoh USA reps at Photoplus stated the Pentax FLUcard would not be available until December.
I think some retailers saw only FLUcard in the specs and ignored the "for Pentax" qualifier and decided to add the generic card to their kits. Now they don't know what to tell their customers.