OMG it says Ricoh at the back...how can Ricoh, the company who bought Pentax, salvaged the interest of it's share holders, designed and made the K3, have the audacity to put their name on their product? Well, if you can't live with the fact that Pentax is dead as a company and been downgraded to a mere branding, you may as well buy a canikon, meanwhile the rest of us will enjoy our new Ricoh K3 DSLR. Long live Ricoh!
By the way, we should re-label this site as well to the Ricoh-Pentax Forum !
Sorry if this thought makes you hyperventilate, but it's the harsh reality, try to get over it!
You may even have to change your nickname to Ricohdude