Originally posted by RobA_Oz I would be. Sony's been losing a heap of money on most of their product lines, at least until recently, over the past few years. When you look at how they've been spraying camera models all over the place, it's not hard to see why, regardless of how good each of them may have been. By the time you pay for R&D on each one, too many models competing with each other can finish up costing you a lot of profit, and it's profit that drives the business, not sales. Given that the North American financing subsidiary has been carrying the company recently, you'd think the shareholders might think about forcing a sale the other way, rather than acquiring another competing business to lose even more money.
I've started to think that Sony's looking for home runs on the scale of walkman etc, and having lost much of the clues they used to have back in the day, are throwing stuff out into the market to see what sticks. Or sells.
How would we like it if Ricoh had the same corporate cluelessness? We'd have a) full frame mirrorless Pentax branded Ricoh cameras, b) Pentax branded APS mirrorless cameras, c) Oops, make that Pentax GR branded mirrorless d) lenses you attach your smart phone to, branded Ricoh Caplio e) pellicle mirror SLRs, Pentax branded f) those mirrorless APS cameras now branded Ricoh GR-X g) Pentax Spotmatic branded cell phones with 24MP sensors....