I had quite long chats with both Malcolm Kennedy (principal of CRK) and his son, Clem (separately) - I hope I wasn't in my cups
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They are acutely aware of B&H and Adorama pricing and try to match. They also mentioned that Pentax has the greatest number of lenses available for APS-C of any manufacturer.
CRK was founded in 1934 by Malcolm's father, Clem. They were the first and are longest lasting Pentax foreign distributor (since 1954).
I wonder if, next year, we'll see another Pentax party to celebrate CRK having been with Pentax for 60 years and for the 50th Anniversary of the Spotmatic (which Malcolm mentioned to me). I'll go!