Originally posted by Uluru There is nothing that prevents Ricoh from making a killer APS-C camera. But, despite they had an opportunity, they never realised it.
K3II is fine, but Nikon 500 simply blows everything out of water.
They can't even make economy of scale of own tech working for them — why doesn't K70 use K3 AF? Totally lost.
In theory that may be true, but in the reality there are plenty of things preventing this. Ricoh is a Japanese corporation that is considerably smaller than Nikon which is tiny compared to Canon. Giants like Samsung and Apple know the real profits is in cell phones, not DSLRs. The D500 replaced the D300 which was new in 2007; Nikon APS-C flagship owners that didnʻt jump ship to the D7000 series have been waiting 9 years! Comparing a $2000 D500 to a $650 K70 or $700 K3? Sure the D500 is awesome, but give me a K3 and $1300 for better glass any day.
Ricoh canʻt and isnʻt trying to compete with Canon or Nikon and would fail if they tried. Instead it seems clear that their identity and customer base wants value, weather-sealing, legacy glass, and innovation with features like Astrotracer or IBIS or pixel-shift, etc. Would all the sport shooters suddenly jump ship if Pentax improved AF? Would all the videographers toss their Lumix, Sony, and Canons for a Pentax with better video?
The reality is that Subaru makes very safe and reliable AWD vehicles. There is nothing preventing them from making a killer 2WD other than the market and what the brand represents. If Toyota, Honda, and Nissan abandoned their own successes, then Subaru could create something outside their brand. All I can say is that I appreciate that Ricoh has kept Pentax going when so many others have vanished.
Why doesnʻt K70 use K3 AF? So that youʻll buy a K3 or the eventual K2. The K70 is a notch above the K-S2, but wouldnʻt make sense if it surpassed a flagship APS-C of their own brand.