Pentax vs Nikon, Canon, Sony etc.

**hjoseph7** · 01-04-2015, 03:30 PM

For those of you who were wondering about how Pentax DSLR's stand against the Industry, I dug up this article and found the results surprising. This article is dated 2012 so things might have changed.

2012 Digital Single-Lens Reflex Camera Online Buyer Report | J.D. Power Autos

Last edited by hjoseph7; 01-04-2015 at 05:25 PM.

**jatrax** · 01-04-2015, 04:38 PM

Quote:

Pentax ranks highest in online buyer satisfaction with a score of 899 (on a 1,000-point scale), followed closely by Nikon (891) and Canon (888). Pentax performs particularly well in durability and reliability; variety of features; ease of operation; and shutter speed/lag time, while Canon performs well in the picture quality factor.

Why on earth are they not marketing the heck out of this???? I realize it is a little dated but still.............

**boriscleto** · 01-04-2015, 04:41 PM

Sony 10 points below the industry average?

rangercarp · 01-04-2015, 04:41 PM

It would be nice to see rankings from 2013 or 14, still this is good news.

SpecialK · 01-04-2015, 04:49 PM

It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera. Perhaps they shoot jpg in which case the better Canon colors/image is also somewhat suspect. The durability issue - that takes time for trends to show up.

Etc.

Docrwm · 01-04-2015, 05:02 PM

Originally posted by SpecialK

It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera. Perhaps they shoot jpg in which case the better Canon colors/image is also somewhat suspect. The durability issue - that takes time for trends to show up.

Etc.

I hear you but the issue is different than empirical rigor - we're talking about Marketing. This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101. Apparently no one at Pentax USA took Marketing 101 (or they're all asleep).

MadMathMind · 01-04-2015, 06:02 PM

Originally posted by SpecialK

It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera.

I'd actually go with the opposite for Canon: first-time buyers expecting that this fancy camera will automatically result in totally awesome photos, only to learn it doesn't work that way. I'm picking on Canon especially here because they definitely market to this sort of user. Nikon does as well, to an extent, but it's clear they project a more professionally-oriented image than Canon. In particular, Nikon's point-and-shoot business doesn't seem to be designed to be a stepping stone to their more expensive products; it feels like an afterthought. Canon definitely does better marketing of the P&S market.

lesmore49 · 01-04-2015, 08:24 PM

I'm not surprised. My three DSLR's...K10D, Km, K-5...have all met my expectations.

cfraz · 01-04-2015, 11:27 PM

Originally posted by Docrwm

I hear you but the issue is different than empirical rigor - we're talking about Marketing. This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101. Apparently no one at Pentax USA took Marketing 101 (or they're all asleep).

Remember K-S1 email advertisement with the 3-min. photoshop of Amazon woman holding a miniature K-S1? 'Nuff said.

Docrwm · 01-05-2015, 03:54 AM

Originally posted by cfraz

Remember K-S1 email advertisement with the 3-min. photoshop of Amazon woman holding a miniature K-S1? 'Nuff said.

No, sorry.

**Digitalis** · 01-05-2015, 04:25 AM

Originally posted by Docrwm

This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101.

Pentax hires un-medicated narcoleptics in the marketing department apparently..

cfraz · 01-05-2015, 07:50 AM

Originally posted by Docrwm

No, sorry.

It was an old advertising photo of a model holding a small Pentax point-and-shoot camera, with the point-and-shoot Photoshopped out and the K-S1, shrunk to match the point-and-shoot, pasted in place. I'll not link it here because just looks ludicrous, and RAIC apologized for it. But it demonstrates that RIAC's marketing director hasn't got a clue about what is important to photographers.

mikeSF · 01-05-2015, 09:50 AM

Originally posted by hjoseph7

For those of you who were wondering about how Pentax DSLR's stand against the Industry, I dug up this article and found the results surprising. This article is dated 2012 so things might have changed.

2012 Digital Single-Lens Reflex Camera Online Buyer Report | J.D. Power Autos

wow, that is a good piece of data.
...and something loyal Pentax users probably already know.

**monochrome** · 01-05-2015, 10:31 AM

Originally posted by cfraz

But it demonstrates that RIAC's marketing director hasn't got a clue about what is important to photographers.

More likely it demonstrates that RIAC's Marketing Director spends all his time in the field supporting the (very) few direct Rep's and contract Manufacturer's Rep's - and therefore has little to no opportunity to review and/or approve indirect marketing arrangements such as images Photoshopped for emails, Webstore Specials, the overall web presence, Customer Service contractors and the like.

There just isn't time for one person to do everything (and I'm not being facetious - I really mean that).

**jatrax** · 01-05-2015, 11:22 AM

Originally posted by monochrome

Marketing Director spends all his time in the field supporting the (very) few direct Rep's and contract Manufacturer's Rep's

Marketing Director should not be supervising the reps. That should be Sales Director. Two different jobs, and yes +100, not enough time for a single person to do both.

01-04-2015, 03:30 PM	#1
hjoseph7 Site Supporter Join Date: May 2014 Location: Minnesota Photos: Gallery \| Albums Posts: 2,047	Pentax vs Nikon, Canon, Sony etc. For those of you who were wondering about how Pentax DSLR's stand against the Industry, I dug up this article and found the results surprising. This article is dated 2012 so things might have changed. 2012 Digital Single-Lens Reflex Camera Online Buyer Report \| J.D. Power Autos Last edited by hjoseph7; 01-04-2015 at 05:25 PM.

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01-04-2015, 04:38 PM	#2
jatrax Site Supporter Join Date: May 2010 Location: Washington Cascades Photos: Gallery \| Albums Posts: 12,991	Quote: Pentax ranks highest in online buyer satisfaction with a score of 899 (on a 1,000-point scale), followed closely by Nikon (891) and Canon (888). Pentax performs particularly well in durability and reliability; variety of features; ease of operation; and shutter speed/lag time, while Canon performs well in the picture quality factor. Why on earth are they not marketing the heck out of this???? I realize it is a little dated but still.............

01-04-2015, 04:41 PM	#3
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,475	Sony 10 points below the industry average?

01-04-2015, 04:41 PM	#4
rangercarp Pentaxian Join Date: Oct 2012 Location: Southern Michigan Posts: 437	It would be nice to see rankings from 2013 or 14, still this is good news.

01-04-2015, 04:49 PM	#5
SpecialK Pentaxian Join Date: Dec 2006 Location: So California Photos: Gallery Posts: 16,481	It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera. Perhaps they shoot jpg in which case the better Canon colors/image is also somewhat suspect. The durability issue - that takes time for trends to show up. Etc.

01-04-2015, 05:02 PM	#6
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Originally posted by SpecialK It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera. Perhaps they shoot jpg in which case the better Canon colors/image is also somewhat suspect. The durability issue - that takes time for trends to show up. Etc. I hear you but the issue is different than empirical rigor - we're talking about Marketing. This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101. Apparently no one at Pentax USA took Marketing 101 (or they're all asleep).

01-04-2015, 06:02 PM	#7
MadMathMind Veteran Member Join Date: Dec 2013 Location: Houston, TX Photos: Gallery Posts: 1,717	Originally posted by SpecialK It's pretty meaningless without knowing more about the reviewers. Perhaps they are first-time buyers who are just impressed overall with their first-time camera. I'd actually go with the opposite for Canon: first-time buyers expecting that this fancy camera will automatically result in totally awesome photos, only to learn it doesn't work that way. I'm picking on Canon especially here because they definitely market to this sort of user. Nikon does as well, to an extent, but it's clear they project a more professionally-oriented image than Canon. In particular, Nikon's point-and-shoot business doesn't seem to be designed to be a stepping stone to their more expensive products; it feels like an afterthought. Canon definitely does better marketing of the P&S market.

01-04-2015, 08:24 PM	#8
lesmore49 Pentaxian Join Date: Nov 2007 Location: Western Canada Posts: 12,344	I'm not surprised. My three DSLR's...K10D, Km, K-5...have all met my expectations.

01-04-2015, 11:27 PM	#9
cfraz Veteran Member Join Date: Jan 2009 Location: Oregon, USA Posts: 521	Originally posted by Docrwm I hear you but the issue is different than empirical rigor - we're talking about Marketing. This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101. Apparently no one at Pentax USA took Marketing 101 (or they're all asleep). Remember K-S1 email advertisement with the 3-min. photoshop of Amazon woman holding a miniature K-S1? 'Nuff said.

01-05-2015, 03:54 AM	#10
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	Originally posted by cfraz Remember K-S1 email advertisement with the 3-min. photoshop of Amazon woman holding a miniature K-S1? 'Nuff said. No, sorry.

01-05-2015, 04:25 AM	#11
Digitalis Site Supporter Join Date: Mar 2009 Location: Melbourne, Victoria Photos: Gallery Posts: 11,694	Originally posted by Docrwm This is one of those pieces of information that is Manna from Heaven if you are awake and took Marketing 101. Pentax hires un-medicated narcoleptics in the marketing department apparently..

01-05-2015, 07:50 AM	#12
cfraz Veteran Member Join Date: Jan 2009 Location: Oregon, USA Posts: 521	Originally posted by Docrwm No, sorry. It was an old advertising photo of a model holding a small Pentax point-and-shoot camera, with the point-and-shoot Photoshopped out and the K-S1, shrunk to match the point-and-shoot, pasted in place. I'll not link it here because just looks ludicrous, and RAIC apologized for it. But it demonstrates that RIAC's marketing director hasn't got a clue about what is important to photographers.

01-05-2015, 09:50 AM	#13
mikeSF Pentaxian Join Date: Jan 2009 Location: East Bay Area, CA Photos: Gallery Posts: 6,620	Originally posted by hjoseph7 For those of you who were wondering about how Pentax DSLR's stand against the Industry, I dug up this article and found the results surprising. This article is dated 2012 so things might have changed. 2012 Digital Single-Lens Reflex Camera Online Buyer Report \| J.D. Power Autos wow, that is a good piece of data. ...and something loyal Pentax users probably already know.

01-05-2015, 10:31 AM	#14
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by cfraz But it demonstrates that RIAC's marketing director hasn't got a clue about what is important to photographers. More likely it demonstrates that RIAC's Marketing Director spends all his time in the field supporting the (very) few direct Rep's and contract Manufacturer's Rep's - and therefore has little to no opportunity to review and/or approve indirect marketing arrangements such as images Photoshopped for emails, Webstore Specials, the overall web presence, Customer Service contractors and the like. There just isn't time for one person to do everything (and I'm not being facetious - I really mean that).

01-05-2015, 11:22 AM	#15
jatrax Site Supporter Join Date: May 2010 Location: Washington Cascades Photos: Gallery \| Albums Posts: 12,991	Originally posted by monochrome Marketing Director spends all his time in the field supporting the (very) few direct Rep's and contract Manufacturer's Rep's Marketing Director should not be supervising the reps. That should be Sales Director. Two different jobs, and yes +100, not enough time for a single person to do both.