<sigh>
Video. With a one word change to "Cinema", it creates another category and aesthetic.
Calling those functions as "niche" for users here only highlights that Ricoh/Pentax needs to do more as others mostly use C300s/A7s/FS7/GH4 and others to perform those functions.
As great as my FA Limiteds are in Photography, they are dreamy when it comes to my Cinematography.
When I put my DA and DA* lenses on my FS7, I am thrilled to get awesome looking images.
As a visual creative, I prefer to have one camera with me.
Since I shoot with multiple cameras always, it simplifies my workflow.
Mostly the K3 does the job...it could be so much more.
How interesting folks discount the cinema ability of our cameras.
If photography was truly the only thing that mattered, the 645D is going for around $4k now, which is a steal.
I am not too concerned with "Video", but the "Cinema" aspects of Pentax cameras are what matters.
---------- Post added 10-09-15 at 12:59 PM ----------
So when it comes to video...and with the delay of the FF...I took that money and bought a drone.
As a visual creative - and NEVER having flown ANYTHING - I took my enhanced equipment/portfolio and "Cinematic" aesthetic (taken from being a photographer for years and years) and applied it to my new "tool".
I created a 5 minute "eye candy" video.
All these shots would have made awesome "non-moving images" - as in photographs.
Which opened up new doors for me to do more.
I now have another arrow in my quiver.
So "cinema for Pentax" cameras, only adds another tool to an awesome platform.
A visual creative only needs tools to take their aesthetic to the next level.