Originally posted by gmans And I am grateful that Ricoh Pentax give Sony the opportunity to see there sensors in Pentax cameras.
True, but I'm making a reference that Sony corporate for many years was very proprietary in their technology. Remember betamax? They'd trump the status quo, but wouldn't sell parts or patents to others. It took a giant like Microsoft to compete with the Playstation. They could play hard ball and force Nikon and Pentax to develop their own sensors and although there are a lot of components in a camera that affects IQ, the sensor is numero uno.
I understand the assets of Sony's commitment to the EVF, but for me, it's a deal breaker...I hate it. One huge benefit of Pentax OVF are those nice big and bright pentaprisms. So much better than an EVF and Canon and Nikon's under $1K pentamirror finders. Needless to say, Sony fans would disagree because they care more about the assets of EVF and not the tradeoffs.