Site Supporter Join Date: Mar 2011 Location: Cincinnati, OH |
A portfolio is an important place to start. You probably want to build both a physical one maybe 11x14, and a website. On your website, you should have, along with your pictures, a bio about yourself, a section that talks about the investment people will be making by hiring you, and a way to contact you. "Investment" is a great word because it carries the connotation that a) there will be costs involved, and b) they will be worth it.
There are several very broad avenues that you can pursue if you want to make a living at photography, since you said stock and fine art are out, let's just talk about commercial, and private consumer photography (there are a few other arenas as well though). Work in the consumer photography industry is much more readily available. People get married all the time, kids graduate from high school, people want family portraits. The problem is that in this day an age, when even a cell phone can create a decent snapshot, people sometimes need to be convinced that they should shell out a few hundred or even a few thousand dollars to hire you as a photographer (assuming dollars are the currency of your country). you'll need to book maybe 100 jobs or more in a year's time just to pay your bills, maybe fewer if there are weddings mixed in. I'm told that social media is THE tool these days for consumer photographers, but sadly, I can't tell you a thing about ho to go about using it.
Commercial photography work on the other hand is much harder to get, but it generally pays better, so you don't have to book as many shoots throughout the year, and you don't have to convince your clients that they need to hire a real photographer (as much). You will need to spend a lot of time marketing yourself though, and creating a brand identity. Plan to spend only about 10 percent of your time shooting, and the rest editing, networking, and marketing.
If you want to focus on the consumer market (weddings, seniors, etc.), I'm told it's not a bad idea to list the prices of your packages on your website. If however, you want to target the commercial market, DO NOT list your prices on your website. For one thing, it looks... cheap, from the eyes of a commercial client, but for another thing, you won't be able to charge a predetermined amount for every assignment. You'll need to talk to the client, determine their needs, figure out what it will cost you, add a markup, and then submit a bit.
This is just a very broad overview, whichever path you take, you will need to be a businessman/businesswoman first, and a photographer second. If that's going to be difficult for you (I mean more so than for others, it's not easy for anyone), maybe consider a different line of work that will allow you to keep doing photography for enjoyment. There's nothing wrong with that approach.
I would try to decide which direction specifically you want to go, and then research what steps you would need to take. There are tons of videos on youtube for free, but you can also take classes, read books on the topic, and so forth. There are even businesses out there that will help you run your business, for a fee of course. In particular there is a company called Wonderful Machine that provides all kinds of services for photographers, marketing and promotion, bidding, website design. You definitely want to be up and running before you start laying out huge sums of money though.
I don't know, does any of that help?
|