Originally posted by newmikey This is merely an example of confirmation bias - you are seeing what you have been led by others to believe you would see. Some of this is attributable to sheer numbers of users by brand and the rest is filled in by your mind.
And how do you know I didn't already un-believe what I believe and come to independent conclusions?
This is a game people play. "I'm, not influenced by mass marketing but you are how do I know? You buy different stuff than I do." It's false logic. Many cultures have a tradition of teaching techniques to avoid becoming locked into mass mood swings and fads. If you want to be a shaman it it starts immediately. IN our culture , there are courses in critical thinking.
If you are familiar with critical thinking, you'd know that claiming everyone is influenced by mass marketing is itself a fad, and a sort of anti-commercial marketing form of mass marketing. Any time you claim everyone does anything or likes anything you ignore diversity, and the differences that make us unique. Whatever you think about people, there are a few somewhere who break the mold. IN the case of mass marketing, it's a lot more than you think.
Many of us grew up with the adage "Advertising is to sell you things you don't need to impress people you don't like." Many in my generation have been guided by throughout their lives. Stop thinking you know everything, you don't.
That does mean you don't buy anything that has mass marketing, that means you investigate to see if what is being marketed will be of use to you. IF it fits with your goals and needs, then it's not the mass marketing that determines your purchase, but you goals and needs.
Nothing is as funny as a Windows Android user claiming Apple users are influenced by mass marketing. Somehow because they are influenced by a competing mass marketer, they think they aren't affected. Clasic critical thinking use of the "other". Those other Apple guys are just influenced by mass marketing. Us Windows guys aren't.
If you can't see the hogwash of that position, you have absolutely no authority to be commenting on that type of issue. It is a serious field of academic endeavour. People have studied it extensively. And making amateur statements just makes you look , well, like an amateur.
Once you understand how marketing works, you are able to recognize it. That being said, marketing os based on the very human activity of define groups and cliques. You can avoid the effects of marketing. I'm not sure you can avoid the underlying social constructs that make it effective. Well, unless you want to be the kind of person that can live as a hermit in a big city.
Sometimes you end up being inspired by marketing, because the company produces something that you enjoy on a level much deeper than those affected by marketing. Humans have the ability to enjoy the things they are genetically programmed to find beautifull. Is life about never buying a heavily marketed product, about buying something to influence your friends or imagined friends, or friends you'd like to have. Any purchase can be more than that. You can discover things that make you genuinely happy, despite the marketing. It's not really much of a hindrance.
Most nights the wife and I sit and watch images from the last 10 years of our life go by while drinking a beer and discussing the day. That's what makes us happy. The technology that enables that is irrelevant. The marketing is irrelevant. We are just two people enjoying our lives. Marketing has nothing to do with it.
We could be watching other people's fake lives on T.V. the technology allows us to live in our own lives. That's worth paying for. The beer was marketed, the computer was marketed, the cameras I took the images with were marketed. Once you make the technology do what you want, marketing has nothing further to do with it. Then it's all just your enjoyment of the stuff you bought. And on a positive note, it you understand it, marketing will help you make those purchases.
All marketing is, is saying "We make this useful thing, you might like it."
Saying "Marketing is bad", is just as ridiculous as saying "marketing is good." For the educated, it performs a useful function.