My step son moved to North Bay a few weeks ago. I went to the local camera store, to look at camera bags, and found one I eventually bought. But I wanted to see if my stuff would fit, so out i went to the car grabbed the bag with my K-1 and a few lenses and started arranging things in the bag to see if everything would fit. The store clerk said "OMG a K-1, how do you like it, I've been thinking of getting one." Here's a guy in camera store that doesn't even carry Pentax. I had folks waiting in the car so I just told him I liked it and offered to discuss it more the next time I'm in.
This was a young guy , way too young to have been part of Pentax in it's prime.
You can say Pentax has no marketing presence, but whatever they are doing it worked for him. According to many posts on the forum, that's not even possible, I'm sure some users are thinking I just made that up.